Our Story
Crafting Excellence Since 2020
A Vision Born Under EXWORK GROUP
Sham Beauty was born under the umbrella of EXWORK GROUP, a group established in 2020 operating in several sectors and regional and international markets.
With the expansion of the group's business and the growth of its expertise, came the desire to launch a brand with a different identity—one that does not just offer beauty products, but seeks to build a name reflecting authenticity, trust, and quality.
Sham Beauty is a leading brand in the manufacture of skincare, hair care, personal hygiene, and cosmetic products.
The Story of Beauty Begins from Sham
The name Sham Beauty was not a passing choice.
Sham (the Levant) is the land of the first civilizations, home to cities that lived through thousands of years and witnessed the birth of cultures, arts, and traditions whose traces remain today. Among those details, beauty and care have always had a special presence in women's lives since ancient times, relying on nature's gifts to highlight their beauty.
Inspired by this ancient heritage, Sham Beauty carries an identity that combines authenticity with a modern vision, reflecting our connection to a history rich in beauty, culture, and civilization.
"True beauty is not measured by appearances alone, but by the confidence it gives to a woman every day."
At Sham Beauty, we strive to offer products combining quality, attention to detail, and a modern vision. We aspire for Sham Beauty to be more than just a beauty brand, but a name associated with trust, elegance, and beauty that lasts.
— Because a woman's beauty begins with her self-confidence.
Our Standards & Certifications
Global Standards
All our products comply with international specifications and approved quality standards.
Health & Safety
All our products are licensed by the Turkish Ministry of Health, ensuring safe and reliable formulations.
Certified Quality
Our company holds the ISO 9001 quality certificate, representing our commitment to continuous excellence.
All our products comply with international specifications and approved quality standards. They are licensed by the Turkish Ministry of Health, and our company holds the ISO 9001 quality certificate, ensuring reliable and high-quality products that meet the needs of both local and international markets.